Photo: Sabra
Yes,Sabra Hummusis finally adding a chocolate hummus to their line-up, PEOPLE can reveal exclusively.
The company’s newDark Chocolate Dessert Dip & Spreadwill be released in honor of Valentine’s Day. It features a rich, chocolate taste that’s made with cooked chickpeas, soybean oil, cocoa, sea salt, and vanilla extract, among others. Unlike Sabra’s other hummus flavors, the new plant-based chocolate dip does not contain tahini (ground sesame).
Still, the dessert hummus pairs perfectly with both sweet and savory snacks, ranging from strawberries and bananas to pita chips, pretzels, and churros. Basically, if you’re bringing this snack to the table on Feb. 14, you’ll have quite a few options to choose from.
“Valentine’s Day is a celebration of romance and connections and we’ve learned that 54% of Americans believe that eating well is a top way to improve relationships,” said CMO of Sabra Jason Levine. “To give Americans a start to healthy romance this Valentine’s Day, we’re thrilled to bring another exceptional product to market. We think you’ll fall in love.”
Each container includes about eight servings at only 80 calories each. It’s also vegan, vegetarian, non-GMO, kosher, and gluten-free.
WATCH: Miz Chi Sabra Super Bowl Teaser
The new product made a quick appearance in the hummus company’sSuper Bowl ad, which featured 19 different celebrities, including notoriousReal Housewives of New JerseyrivalsTeresa GiudiceandCaroline Manzo, multiple up-and-coming Tik Tok stars likeKombucha Girla.k.a Brittany Broski, and eventhe Spice Girls’ Mel B.
Despite the chocolate dip’s relatively minor presence in the commercial, fans immediately spotted the container and took to Twitter to voice their thoughts. “Thinking about sabra chocolate dessert hummus,” wroteone user, whileanother asked, “When is the chocolate hummus rolling out to Los Angeles?”
Others were cautiously optimistic,tweeting, “That #Sabra Hummus commercial showed Chocolate Hummus. I might just have to try it.”
“Chocolate hummus… I’m skeptical.@Sabra,” added another.
Regardless of whether you’ve tried it before, you’ll have the chance to do so in only a matter of days. The product is rolling out to retailers this week and will be available nationally soon after. It will also be available on Amazon beginning in March.
source: people.com
