Photo:courtesy Louis Vuitton
courtesy Louis Vuitton
Miranda Kerrloves a sensory experience and the joyful memories she creates through those moments, whether she’s taking in the aroma of a fresh-baked apple pie or the nature that surrounds her.
So, having partnered with Louis Vuitton for a decade (she has been a house ambassador and has starred in previous brand campaigns), it was only fitting that the scent- and wellness-loving supermodel fronts the campaign for its latest fragrance,Pacific Chill.
“It was interesting to me that it could be captured like that in a bottle. I was like, ‘Wow.’ It brings back a lot of those memories,” she adds.
Miranda Kerr in Louis Vuitton Pacific Chill Fragrance Campaign.courtesy Louis Vuitton
Its packaging depicts a California land-and-seascape, which captures the emotion of gazing into a horizon.
Louis Vuitton Pacific Chill Fragrance.courtesy Louis Vuitton
Kerr describes the fragrance as having a “really fresh summer, vibrant, joyful feeling” and is loving the aroma’s “lightweight” and “easy to wear” vibe. So is her husband Evan Spiegel, she says.
“I spray fragrance on my clothes, and sometimes on the ends of my hair. I’ve always been like that, it feels more subtle that way. So, I’ve been [doing that] and the other day my husband was like, ‘Ooh, honey, that’s a new scent.’ He liked it,” shares the supermodel. (Fun fact: Kerr and Spiegel met nine years ago at a Louis Vuitton event, “so it just felt like the right alignment for us,” she says.)
A wellness-guru herself, the KORA Organics founder adds that it was “easy to tap into” the campaign’s “peaceful” mood.
To prepare for the shoot, which took place in April in Malibu, Kerr prepped with a little meditation — and celery juice.
“I’m always up at 5:00 or 5:30 in the morning. Because the kids don’t wake up until around 6:45 or 7:00, I have time to dry body brush my whole body and do a little meditation,” she says. “I get to do my wellness ritual and my little Kundalini yoga. I also do my skincare little routine, which involves the turmeric scrub in the shower, which also has mint in it.”
Miranda Kerr Pacific Chill Fragrance.courtesy Louis Vuitton
Kerr completed her routine with celery juice. “I have that every morning without fail. It’s been a game changer for me.”
Kerr’s love of scent stems back to her childhood, and she can still remember some of the aromas that accompany her precious memories.
“I think back to when I was a child, just my grandpa loving the fresh gardenias and smelling them for the first time, it was just like, ‘Wow.’ A sensory moment of joy. And he planted this rose bush for my grandma, and we would always pick these beautiful roses from there. It was a really rich-smelling pink rose, which I’ve always been quite fond of.”
Recalling those experiences, she says, “is just something that can touch you deeply and warm your spirit and warm your heart.”
Pacific Chill is one of 27 scents in the Louis Vuitton fragrance collection, which launched in 2016. It is available atlouisvuitton.comas well as select Louis Vuitton stores.
source: people.com
