Chances are you ’re believably familiar with using a dictation like , “ OK Google , ” “ Hey Siri , ” or “ Alexa ” to summon a voice help . But now , the company that bring you pokes and likes — and who could forget fake news ? — is trying to tote up , “ Hey Facebook ” to your rotation .

Facebook ’s new vocal command officiallyrolled out todaywith the companionship ’s announcement that it ’s introducing “ Hey Facebook ” as an opt - in backwash idiomatic expression on theOculus Quest 2to avail deliver a more unlined hands - spare VR experience .

However , asThe Verge key , the “ Hey Facebook ” commandcan now also be usedwithFacebook ’s Portal devicesinstead of the existing “ Hey Portal ” rouse idiomatic expression to ask questions or perform role like starting a picture call .

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Image: Facebook

Now on a sealed level , as we go forward moving into this earned run average of ambient computing where you do n’t have to be sitting in front of a monitor and keyboard to in reality habituate a data processor , the addition of another wake phrase to everyday habit should n’t follow as a big surprise .

However , there ’s something that just feels off about “ Hey Facebook , ” and after ruminating on it a bite , I call up I ’ve figured out why . The deviation between “ Hey Facebook ” and other voice bidding trigger is that when you are directing a doubtfulness to Siri or Alexa , you are directing your asking to a specific entity , which in this example is an AI - power digital assistant . And even though , “ OK Google ” would seem to be the same as “ Hey Facebook , ” Google has always made it clear that you are mouth to the Google Assistant , not the society itself . ( For what it ’s deserving , I still think the Google Assistant badly take some kind of normal , human name . )

But with Facebook , there is no assistant or AI to speak . Facebookkilled its premature assistant M , so with “ Hey Facebook , ” it feels like you are calling out to the faceless companionship that cue people when your birthday is and keep tabs on unspecified sum of personal information . In the same mode , “ Hey Facebook ” is also different from aver “ Hey Portal , ” which inherently refers to a specific twist in your home . “ Hey Facebook ” just does n’t feel the same .

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So while enjoin “ Hey Facebook ” is super weird , that wo n’t finish Facebook from labour its new aftermath phrase alternatively of alternatives like “ Hey Portal ” or even “ Hey Oculus . ”Facebook commonly gets what it want , even if it ’s something no one else is on board with .

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