Sacha Dratwa enjoy some very normal matter : macchiatos , swimming , vodka , pay heed out with friends . you’re able to see it right on his Facebook profile . But unlike most Facebook folk music , this guy cable runs Israel ’s Internet propaganda war machine .
Tabletbrings us the story of Dratwa , who get along to Israel from Belgium , and at only 26 years old , commandeered “ the IDF ’s YouTube and Facebook presence and turned it into the most globally visible branch of the Israeli military . ” No lowly feat . And you ’ve bugger off to turn over it to the guy ; as far as twenty-first century web psych - ops goes , the man is by all odds onto something . Tweeting YouTube assassination video is next - degree clobber . And as a relatively untested feller , Dratwa gets it : “ We believe masses understand the speech communication of Facebook , the language of Twitter , ” he separate Tablet . Ergo , the Israeli military is using the exact same tools to bring home the bacon you over as , say , Pepsi , orBoo the Dog .
The difference is that Dratwa , who commands a team of societal media soldiers struggle to sway public persuasion on a controversial state of war one tweet , Flickr upload , and YouTube share at a sentence , has an almost entirely public Facebook profile . You ca n’t say the same for most military organisation in a wartime power . He ’s just a hombre — albeit a guy running the IDF ’s highly - sophisticated online component of an IRL war — but a guy wire yet . A guy rope who does bozo stuff .
Interestingly , he ’s only been on Facebook since 2009 — a late adopter ! But he ’s been busy since then :
Picking ruggedly handsome profile video .
hit the gradient !
Uploading vacation shot .
Boozin ’ with bros .
Commanding a cyber propaganda team .
Looking at all this , you credibly would n’t guess that he ’s take to the woods an ethically doubtful , historically unprecedented Internet battle for heart and minds . Mostly , it ’s a show of humanity , like any other Facebook profile . It ’s transparent . It ’s routine . And it ’s probable that war of the future , large and little , will be accompanied by something like Israel ’s Twitter blitz , run by more dudes in their mid-20s who wish Smirnoff and swim . [ FacebookviaTablet ]
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