H.E.R.is giving an inspiring testimonial about the importance of female empowerment as part of L’Oréal Paris' “Lessons of Worth” campaign.
“Don’t listen to the voices in your head when your heart is speaking. Don’t buy the dreams of perfection they try to sell you. remember, you are the truth,” she professes in the video clip above. “Say ‘I’m worth it.’ I am the ultimate leader of my story.”
courtesy of L’Oreal
H.E.R.looks directly into the camera throughout the video and wants people to remember to be “vulnerable” and “unapologetically” themselves.
“You wouldn’t know strength if you didn’t know weakness. Your past is not telling of your future,” she said. “Let it push you onward. You’ve made it this far just living your truth. Own it. I’m worth it.”
The Grammy winner — who become aL’Oréal Paris spokespersonin January — joins Viola Davis, Kate Winslet, Eva Longoria,Camila Cabelloand other brand ambassadors in celebrating the 50th anniversary of the company’s “I’m Worth It” campaign.
She adds that her three must-haves are glasses, her guitar and L’Oréal Paris True Match foundation and says her advice to her younger self is simple: “Really trust the process and have fun.”
Each star takes a personal look at women’s empowerment and self-worth in videos being released on L’Oréal Paris' social media accounts, according to the company’s press release.
“On the occasion of international boost self-esteem month, we wanted to create a spirit of sisterhood and unite our global family of inspirational spokespeople to convey strong messages on self-worth to all women,” said Delphine Viguier-Hovasse, L’Oréal Paris Global Brand President, said in a press release.
She added, “Our spokespeople share how they have gained strength, courage and confidence through their personal experiences, and provide inspiring and uplifting stories that women can relate to.”
H.E.R. realized the importance of empowering women when joining the iconic beauty brand as an ambassador earlier this year.
“Like so many women,@LorealParisis a brand I’ve known since I was a young girl, not just for their products (which I really do use!) but also for their beautiful mantra, Because I’m Worth It,” she shared onInstagramat the time. “That powerful statement is just as relevant today as it was when introduced to the world 40 years ago. I can’t wait to be part of helping to shape what it means for the next generation of women to feel#worthit!!!!”
source: people.com
