Paramount and Dreamworkswent HD videodisk exclusive today . Then , a Hollywood news web log report that the HD DVD camp pay Paramount $ 50 million and DreamWorks Animation $ 100 million for “ promotional thoughtfulness . ” We demand Paramount and the HD DVD camp about this , and received a quick albeit vague reply : “ Whenever we conduct co - marketing , output deals or other agreements , we never discuss business terms . ”
https://gizmodo.com/paramount-and-dreamworks-animation-go-exclusively-hd-dv-291339
I take that as a confirmation of sorts — certainly it is n’t a denial — but is it bad , or even out of the average ? Let ’s get some context . First , here ’s a fuller variant of what transpired today :
When reporting theParamount / DreamWorks Animation annunciation , Nikki Finke atDeadline Hollywood Dailywrote this :
take note how there ’s no mention of the money Paramount ( I ’m told $ 50 million ) and DreamWorks Animation ( I ’m told $ 100 million ) is receiving for “ promotional consideration ” from the HD DVD side to continue with what is widely recognize as the losing in high spirits - def formatting .
We ’re sure Nikki ’s a good soul and a hunky-dory reporter , but we involve to check on such a serious claim . We asked the HD DVD grouping , who relayed the postulation to Paramount , and try back in the form of this reply :
The reason we made this decision is simple . After a year of fully experiencing and exploring both format , we decided to entirely sustain HD DVD because of the quality , economic value and potential the format offers . Beyond that , whenever we conduct co - marketing , production stack or other agreement , we never discuss business terms .
Like I said , there is no flat - out denial here , but there has not been a level - out demurrer from anyone about these so - call “ promotional ” expense . jab around , I hear a peck of similar grumbles about Sony and Team Blu - ray , and how they might have sway Target and Blockbuster with assistant of some small green friends , just like Universal ’s undivided spate with HD DVD may be the event of some splendid “ promoting . ” The only affair that ’s different here is that some genuine telephone number have wafted out of the Mary Jane - fill backroom , but even those can not be commit 100 % .
The meat of Finke ’s account , that this move will be profitable for Paramount and DreamWorks in the short term , can be trusted , however , as can be the general assumption that the Blu - re camp is making it worthwhile to digest its data formatting , too . That ’s just business organization , right ? [ Deadline Hollywood Daily ]
Blu - rayDreamWorksParamount+SonyUniversal
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