Gwen Stefani is finding purpose in hernew makeup line GXVE.TheVoicecoach launched the brand in March 2022, and along with music, “it’s been a huge dream and passion for me,” she tells PEOPLE exclusively inits latest cover story.One of her first jobs before finding success in music with No Doubt was working at a makeup counter, and Stefani says her second act in beauty has been a fulfilling venture.“Especially at my age now, I feel like there’s so many people that are around my age that just want to still feel pretty, you know what I’m saying? [We want to] feel good and wake up in the morning,” says Stefani, 53, acknowledging that “it gets harder.“Gwen Stefani in Los Angeles on Aug. 18.Yu TsaiBut, “I think that with makeup, it doesn’t matter what age you are,” she adds. “It gives you that confidence and that feeling of creativity.“Even now Stefani still does all her own glam for her concerts.“It’s part of [me] putting the armor on and getting ready to do what I do and be that version of me,” she says ofprepping for her shows. “It’s really therapeutic because it’s very artful. I will listen to the gospel, [say] my prayers, and then I put my makeup on. It’s just this whole process that goes into getting on the stage.“Gwen Stefani in a GXVE campaign.GXVE Beauty/InstagramWhile GXVE was only launched in 2022, Stefani says she first conceived the brand when she was going through her difficultdivorce from ex-husband Gavin Rossdalein 2016.“Everybody pretty much knows my story and knows that one point my life fell apart and the family fell apart,” says Stefani, who’s nowmarried to country star Blake Shelton.Yu Tsai"It was just such a terrible [time], and there’s so many people out there that have gone through the same thing.“As she tried to navigate her heartbreak, Stefani was determined to build something of her own.Gwen Stefani in Los Angeles on Aug. 18.Yu Tsai"I had to literally start over again. It was a reset of my life,” she says. “I wanted to start something fresh and new that was just going to be my thing.“With her products— she recently launched blushes and lip balms — now out in the world, Stefani feels an even deeper sense of community. “There is an exchange of love and energy,” she says of seeing fans digging into her makeup line. “They’re so engaged, and I just really have a good time coming up with products.“For all the details on Gwen Stefani’s return toThe Voiceand her life now with Blake Shelton and her three sons, pick up the latest issue of PEOPLE, on newsstands Friday.
Gwen Stefani is finding purpose in hernew makeup line GXVE.
TheVoicecoach launched the brand in March 2022, and along with music, “it’s been a huge dream and passion for me,” she tells PEOPLE exclusively inits latest cover story.
One of her first jobs before finding success in music with No Doubt was working at a makeup counter, and Stefani says her second act in beauty has been a fulfilling venture.
“Especially at my age now, I feel like there’s so many people that are around my age that just want to still feel pretty, you know what I’m saying? [We want to] feel good and wake up in the morning,” says Stefani, 53, acknowledging that “it gets harder.”
Gwen Stefani in Los Angeles on Aug. 18.Yu Tsai
Yu Tsai
But, “I think that with makeup, it doesn’t matter what age you are,” she adds. “It gives you that confidence and that feeling of creativity.”
Even now Stefani still does all her own glam for her concerts.
“It’s part of [me] putting the armor on and getting ready to do what I do and be that version of me,” she says ofprepping for her shows. “It’s really therapeutic because it’s very artful. I will listen to the gospel, [say] my prayers, and then I put my makeup on. It’s just this whole process that goes into getting on the stage.”
Gwen Stefani in a GXVE campaign.GXVE Beauty/Instagram
GXVE Beauty/Instagram
While GXVE was only launched in 2022, Stefani says she first conceived the brand when she was going through her difficultdivorce from ex-husband Gavin Rossdalein 2016.
“Everybody pretty much knows my story and knows that one point my life fell apart and the family fell apart,” says Stefani, who’s nowmarried to country star Blake Shelton.
“It was just such a terrible [time], and there’s so many people out there that have gone through the same thing.”
As she tried to navigate her heartbreak, Stefani was determined to build something of her own.
“I had to literally start over again. It was a reset of my life,” she says. “I wanted to start something fresh and new that was just going to be my thing.”
With her products— she recently launched blushes and lip balms — now out in the world, Stefani feels an even deeper sense of community. “There is an exchange of love and energy,” she says of seeing fans digging into her makeup line. “They’re so engaged, and I just really have a good time coming up with products.”
For all the details on Gwen Stefani’s return toThe Voiceand her life now with Blake Shelton and her three sons, pick up the latest issue of PEOPLE, on newsstands Friday.
source: people.com
