follow June 30th , you will no longer be able to select that small StumbleUpon icon to discover new web site . StumbleUpon is shutting down , and its makers are putting all their Department of Energy into founder Garret Camp ’s other speculation . No , not Uber , which he also also co - ground . ButMix .
As TNW note , Mix is kind of like if StumbleUpon and Pinterest had a baby . Only , fewer hoi polloi tick on that baby than on its parents , which means Camp is basically killing a parent so its precious baby can hopefully absorb all its big businessman and become a super democratic baby that let people pin blogs they like .
Hopefully it will be more utilitarian than thehellscape call Pinterest , which is very good at father detent through SEO wizardry but very bad at actually connecting the curious with the curiosities they try .
Screenshot: Alex Cranz (Stumbleupon)
https://gizmodo.com/pinterest-should-die-1821521620
StumbleUpon was never about SEO , but it was , once upon a time , a major traffic equipment driver for mass eager to popularize their web log . Googling StumbleUpon today sends you to the same kind of site as googling SEO ; overly technical blog explain every small hack you may do to manipulate the site for dealings .
Yet the site ’s relevance has diminished significantly over the eld . By one metric , dealings produced by shares on StumbleUpon fell closely 43 percentin one year . That ’s a pretty potent death knell .
And the death itself was denote on StumbleUpon ’s front page , which notes that all our old StumbleUpon account statement are being migrate to Mix . It was also announced in a blog pennedby Camp on Medium .
The blog paint StumbleUpon ’s death not as a tragedy , but as a triumph . It was merely the first generation of contented curation , and Mix will be even better . He also observe that StumbleUpon was doing the social media and message curation mash up years before Facebook or Twitter or Reddit , which is all true !
But it never quite thrived like those ulterior offerings . Instead , in 2013,it laid off 30 pct of its staff . Then Camp , one of the original founding father of the fellowship , returned and reacquired it , paying penny for shares . Since then it ’s just sort of lingered . Camp ’s decisiveness to shutter the Robert William Service is n’t so much a surprise as it is a gracious bullet to the forehead after a very long and ho-hum death .
Peace out StumbleUpon . You gave that one web log I compose in 2011 a skillful traffic bump .
Uber
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