Google has long been using engineering it calls DoubleClick to target ads on millions of websites . Now , it ’s taking it to the city streets , installing a series of hoarding in London that utilize real - time data to interchange what they exhibit .
Business Insider reportsthat the raw billboards , which can be find in meddlesome area of the urban center like Waterloo Station , Euston Road and Vauxhall merry-go-round , respond to real - prison term data point about weather , hearing , change of location entropy , and local events . In turn , they choose which ads to display .
The idea , which work on creepily well online , can serve walker and driver adverts that are most relevant to them yield the time of day and what ’s happen in the world . They can , of course , also opt ntot display ads that may be inappropriate .
Google tells Business Insiderthat this is a “ test copy - of - concept ” designed to facilitate align web and out - of - nursing home advertising . While the obvious extension of this variety of engineering science is billboards that react to an individual ’s presence , Google insists it has no contiguous plans to do that .
[ Business InsiderviaVerge ]
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