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The Food and Drug Administration is temporarily suspending its recent marketing denial order against Juul Labs Inc., the largest e-cigarette manufacturer, allowing the company to keep its products on the market.
The agency cited in aTwitterpost Tuesday that there are “scientific issues” that warrant further review, but assured that the temporary suspension “does not rescind” the initial order.
The decision comes after the FDA first ordered Juul, whose products make up 40% of the e-cigarette market, to take theirproducts off the U.S. marketon June 23.
At the time, the FDA said Juul’s application to stay on the market had “insufficient and conflicting” data regarding “potentially harmful chemicals” leaching from its e-liquid pods. The agency also noted the application lacked evidence to support that the company’s products would be “appropriate for the protection of the public health.”
“Today’s action is further progress on the FDA’s commitment to ensuring that all e-cigarette and electronic nicotine delivery system products currently being marketed to consumers meet our public health standards,” Dr. Robert Califf, FDA Commissioner, said in a release. “The agency has dedicated significant resources to review products from the companies that account for most of the U.S. market. We recognize these make up a significant part of the available products and many have played a disproportionate role in the rise in youth vaping.”
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Last month’s order follows nearly two years since the FDA began its review of data from Juul as it sought authorization for its products to remain on the market, according toThe Wall Street Journal.
Months prior, Juul wasordered to pay $40 millionto the state of North Carolina for marketing its product to teens. Attorney GeneralJosh Stein said in a July statementthat “JUUL targeted young people, including teens, with its highly addictive e-cigarette,” adding, “It lit the spark and fanned the flames of a vaping epidemic among our children – one that you can see in any high school in North Carolina.”
Tony Dejak/AP/Shutterstock
Juul, who previously sold e-cigarette products in flavors like cool cucumber and crème brûlée, pulled its flavored vape pods from the U.S. market in 2019.
source: people.com
