David Cronenberg , who pock the psyches of a genesis with movies like Videodrome , Scanners , The Fly , and A History of Violence , is back with this bizarro artistic creation undertaking about a cryptic “ self improvement ” technology call POD . Of naturally it is designed to connection with your learning ability .
I think there might be more than a little satire of the quantified ego movement here . Plus a lot of Cronenberg ’s usual affectless freakiness .
All we hump so far is from the press release :
Enabling participants to experience what it is like to experience inside a David Cronenberg movie , TIFF and the Canadian Film Centre ’s Media Lab ( CFC Media Lab ) have co - produced BODY / MIND / CHANGE , an elaborate multi - media production with creative direction by Lance Weiler star David Cronenberg that present the plausible skill fabrication line up in his work as scientific fact .
Participants can sign up now atwww.bodymindchange.cawhere they can register to be one of the first to receive the next generation bio - tech recommendation locomotive engine , prognosticate Personal - On - Demand ( POD ) .
In Body / Mind / Change , Cronenberg partners with BMC Labs , a fictional biotech business firm , to develop biotech enhancement implants inspired by the intellectual belongings found in his moving picture , such as Scanners , Videodrome and eXistenZ. Cronenberg is the first participant in the project . At launching on October 25 , cross-file participant will be guided through an episodic interactive tale that functions as a simulator for training their PODs . Completing this three - part experience will guarantee them a unique POD sire from their behaviour during the simulations . Their POD will be useable for pickaxe - up at the end of the David Cronenberg : Evolution expo in January 2014 at the BMC Labs installation , located in the CIBC Canadian Film Gallery on the 4th storey of the TIFF Bell Lightbox .
I roll in the hay that Cronenberg just keeps getting unearthly and more vivid as he perplex older . And despite the fact that many of his recent films have been hyper - realistic , you know that his heart is still in the crazy , futuristic biotech creation he began exploring with his very early films in the 1970s . I ca n’t wait for my POD .
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