Beyoncé celebrates the launch of her hair care line, CÉCRED, with an intimate gathering at Revery LA on Feb. 20 in Los Angeles.Photo:Julian Dakdouk/Parkwood Media/WireImage
Julian Dakdouk/Parkwood Media/WireImage
Beyoncémarked the launch of haircare brandCécredwith a major celebration — and a hair change, too!
Mrs. Knowles-Carter, 42, made an entrance to her event — an intimate party at the Revery in Los Angeles — in aPrabal Gurunglook topped off with honey-hued hair.
Her hair color is a deeper, warmer blonde than the platinum hue her coloristRita Hazandubbed “frosted” and which she had as recently as Feb. 15 whenshe stepped out to BFF Kelly Rowand’s Netflix movie premiere in New York City.
Hazan has yet to name this color, but it’s reminiscent of the “Crème Brûlée Blonde” Hazan called the multi-dimensional shadeshe gave the Queen over the summerwhile she traversed the U.S. on her Renaissance World Tour.
Beyoncé celebrates the launch of her hair care line, CÉCRED, with an intimate gathering at Revery LA on Feb. 20 in Los Angeles.Julian Dakdouk/Parkwood Media/WireImage
Guringtook to Instagramto remark on the “special” moment.
“The spring 2024 collection was a heartfelt one because it explored the ideas of the West meeting the East, a jugalbandi or mashup of ideas, cultures, shapes, silhouettes, the magical place of dichotomies that I personally love to exist and on which I thrive,” Gurung shared.
The designer continued, “These pants … though unnerving and uncomfortable for many at first in the west due to their unfamiliar silhouettes, eventually became the symbol of that very nexus I was trying to achieve—the meeting points of different worlds, cultures, continents, ideas etc to create a magical moment. And for me, personally, this is it.”
Beyoncé and Tina Knowles celebrate the launch of her hair care line, CÉCRED, with an intimate gathering at Revery LA on Feb. 20 in Los Angeles.Julian Dakdouk/Parkwood Media/WireImage
Gurung then shouted out the icon and beauty boss. “My favourite diva of all time, Queen B, seamlessly navigates different cultures, styles, silhouettes, genres, etc, the way she does with her music. Hence, she reigns supreme.”
Beyoncé celebrated the debut of Cécred alongside her mother,Tina Knowles(who is vice chairwoman of her brand), Grace Ray (CEO),Neal Farinah(Beyoncé’s longtime hairstylist and Cécred’s lead global stylist) andDr. Kari Williams(the brand’s head of education) as well asTaraji P. Henson,Gabrielle Union,Tia MowryandHolly Robinson Peete.
Cécred launched earlier that day with its Foundation collection, eight products formulated to promote scalp and hair health.
The eight-piece Foundation collection includes aClarifying Shampoo & Scalp Scrub($38) aHydrating Shampoo($30), aMoisturizing Deep Conditioner($38) aReconstructing Treatment Mask($42), a FermentedRice & Rose Protein Ritual($52 for 4 treatments) that’s to be mixed with theRitual Shaking Vessel($20 USD), aMoisture Sealing Lotion($38), and aNourishing Hair Oil($44).
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The mega-star’s week is had had even more milestones. Yesterday her charity,BeyGOOD, announced a partnership with Cécred toaward $500,000 annuallyto support cosmetology-school scholarships and salon business grants in various cities across the U.S.
Additionally, it was announced yesterday that the “Texas Hold ‘Em” singerhad become the first-ever Black female artist to top the Hot Country Songs chartthanks to her single.
source: people.com
