Photo: Courtesy Hally for Ava Phillippe
The natural blonde, who’sexperimented with colorful hair in the past, debuted a dusty lilac shade and revealed her new partnership with the semi-permanent hair color brand Hally in anInstagrampost on Monday, writing, “I went purple 💜💜💜 and so can you! Purple Ava-lanche foaming hair color is now available for a limited time@colormehally✨”
Courtesy Hally for Ava Phillippe
Her limited-edition Ava-Lanche collaboration ($25;hallyhair.com) launches today and will be available through April 30. Along with the hair dye — which features Hally’s signature vegan, cruelty-free and ammonia-free foam formula — Ava’s kit includes developer, latex-free gloves, two hair clips, soothing under-eye patches and de-stress putty.
“We’re thrilled to announce our first hair color collaboration with Ava Phillippe! As someone who regularly colors her hair at home, we loved creating this custom dusty, lilac shade with Ava,” the Gen Z-targeted brand states on its website. “Get ready for the perfect, purple pick-me-up! Available for a limited time only.”
“Did a thing with@colormehally,” Ava wrote on her Instagram Story, adding, “Swipe up to get yours!”
Ava styled the edgy look with a black ribbon choker, a nose ring and dramatic smoky eye shadow.
“dressed up as my 2014 self last night, proving that her essence is alive and well 🤘🏻💕,” she wrote.
Witherspoon seemingly loved the fresh look, writing, “Pinky! 💖,” in the comment section.
source: people.com
