Amazon is working on plans to open century of brick - and - mortar bookstores , concord to a Modern reportfrom CNBC . Yes , following in the footsteps of chains like Borders , Amazon ostensibly intend that the future is in dead trees .
Amazon already has one physical storage that openedback in November . The Seattle storage was give notice as a “ vanity project ” when it was first declare , but apparently it worked out well enough that Amazon is willing to bet full-grown money on it . It ai n’t cheap to spread 300 - 400 retail stores .
Update 5:55pm EST : An Amazon interpreter has told Gizmodo that they do n’t comment on rumors and speculation . The original source of the report looks like a shopping mall executive director forGeneral Growth Properties Inc.
Update 6:25pm EST : Anonymous Amazon reservoir are reasonably wild about the reports , which come from a non - Amazon CEO , and are calling the integral fib ( this one included ) “ shoddy . ” Gizmodo has repeatedly ask for on - the - record denial from multiple sources within Amazon and been denied .
Update 6:43pm EST : Anonymous Amazon sources are especially angry about my last update .
Update February 3rd , 5:17pm EST : Re / code is now reportingthat Amazon ’s brick - and - howitzer retail go-ahead is real and being managed by Steve Kessel , an Amazon exec who helped launch the first Kindle . Re / code has a bunch of unexampled details on the initiative , which is calledAmazon rule book .
concord to CNBC , Amazon will attempt to sell book at thesame pricethat they extend online , which is particularly amusing give how Amazon spent the past two ten driving booksellers like B. Dalton , Borders , and Waldenbooks out of business sector by undercutting their prices . forcible bookstall promptly wrench into showroom floors where people would browse and then go buy books for sleazy at Amazon .
There ’s no word yet on how much money Amazon will allocate for their physical stores , nor which cities will be graced with an Amazon ( & Noble ? ) retail location . The only matter we know for sealed is that lifetime is silly sometimes . And that the retail business is cross .
We ca n’t await to see Netflix open up laserdisc rental shop class next .
[ CNBC ]
intent by Andrew Liszewski ; picture via AP
[ Correction : This post originally misspelled Steve Kessel ’s name . I repent the computer error . ]
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