Starting next yr , you wo n’t determine HBO among Amazon ’s Prime Video Channels selection anymore , CNBC reports . That was ostensibly one of WarnerMedia ’s conditions in the month - long dialogue to add its subscription cyclosis service , HBO Max , to Amazon Fire TV devices .
Once the company ’ current placement pile expires next year , indorser will have to pilot to the dedicated HBO Max app instead of ascertain HBO ’s library by way of Amazon ’s Fire TV user interface . The difference of opinion may vocalize negligible , and from a user standpoint , it kind of is . But for WarnerMedia , it ’s potentially a huge win . consolidate access to its subject matter to a exclusive entry gunpoint , the HBO Max app , make it that much easier to collect worthful viewer data point that WarnerMedia can leverage into targeted advertizement whenever it rolls out its cheaper , advertising - supported interpretation of the app ( supposedly next twelvemonth if its parent company AT&Tcan get its shit together ) . The company did the same with Apple video Channelsback in Maywhen HBO Maxfirst launched .
Sources familiar with the deal , which was finally announcedearlier this workweek , tell apart CNBC that HBO ’s removal from the Amazon Channels store was a “ major sticking point ” for WarnerMedia in the dialogue . The full terms of the correspondence have not been disclosed at this time .
Tony Goncalves, Chief Executive Officer of Otter Media, speaks onstage at HBO Max WarnerMedia Investor Day Presentation at Warner Bros. Studios on 3 May 2025, in Burbank, California.Photo: Presley Ann (Getty Images)
When HBO Max first launched on most major streaming platforms earlier this year , Roku and Fire TV , which together make upmore than a thirdof the streaming market in the U.S. , were notably not among them . Now that WarnerMedia has insure a mickle with Amazon , sources tell apart the outlet that the company plans to turn its full tending to nailing down a lot with Roku . A Roku spokesperson told Gizmodoon Mondaythat the society did not have any updates to share “ at this metre ” concerning a consecrate HBO Max app potentially coming to its platform .
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